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Iconic Food Brand Uses Packaging to Commemorate Milestone

The Laughing Cow celebrates 100 years with limited-edition packaging and more.




Laughing Cow
The Laughing Cow original cheese will be available in new, limited-edition packaging that commemorates the milestone at select retailers nationwide starting this month. Each all-red package contains specially branded wedges with The Laughing Cow logo and a scannable QR code directed to the free web experience.

THE ICONIC BRAND KNOWN for creamy cheese wedges and embracing life’s laughable moments, The Laughing Cow celebrated its landmark 100th Anniversary with limited-edition packaging and a 360-degree global ad campaign, including online video, digital and social media.

The limited-edition packaging rolled out to select retailers in February 2021 and comprises all-red package specially branded wedges with The Laughing Cow logo and a scannable QR code directing to the free web experience. is an engaging free online brand experience, where fans from around the globe can record and share their laughs in celebration with The ComedyCures Foundation. By participating, laughing fans can enter for free to win a customizable, exclusive laugh box to re-record and replay their laughs.

The brand experience is part of a more extensive partnership with The ComedyCures Foundation. Inspiring people to laugh has been a part of The Laughing Cow’s brand DNA since its founding 100 years ago, so in the U.S., The Laughing Cow has committed $75,000 to support the joy-filled non-profit programs of The ComedyCures Foundation.

“The heart of our organization is centered around bringing joy and laughter to those who need it most,” says The ComedyCures Foundation CEO Saranne Rothberg. “We’re thrilled to be able to partner with The Laughing Cow during such a fun-filled celebration, but also graciously honored we can collaborate with them to extend and inspire laughter across the globe.”

“Inspiring people to choose to laugh at life brings people together, which has been at the core of The Laughing Cow brand for the past 100 years,” says The Laughing Cow USA brand director Zach Fatla. “This is just the beginning! We can’t wait to bring more surprises forward in the coming weeks as we celebrate our centennial.”


Linda Casey is the editor-in-chief of BXP.

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