Ethnic Diversity Found Lacking Among Some CMO Ranks The Association of National Advertisers (ANA) client-side marketers reports that it is making strong progress in achieving...
Woodford Reserve, the presenting sponsor of the Kentucky Derby reveals its $1,000 Mint Julep cup, available at the Kentucky Derby, benefiting the Jennifer Lawrence Arts Fund. The...
Kory Grushka Partner at Works Design Group How can a business determine if socially conscious, including eco-friendly, design and development should be central to...
La Scolca, a premium wine producer is celebrating 99 years of winemaking in Gavi and is set to present a series of commemorative projects for next...
Blake’s Hard Cider, a large craft hard cider brand in the Midwest introduces an inspired beverage concept that is partly refreshing and partly meaningful—with a portion...
The winners of the PAC Global Leadership Awards were recognized at the 2018 BXP Live! Conference in Bonita Springs, FL, on Feb. 27. PAC Packaging Consortium,...
The inaugural BXP Live! Conference was hosted Feb. 26 through 28 at the Hyatt Regency Coconut Resort and Spa in Bonita Springs, Florida. This one-of-a-kind conference...
To create an effective package, it should be easy to understand at a glance – brand name, what the product is, and why should I buy...
Brandimage, a leading global consultancy of brand equity architects and designers, announced that it has completely redesigned the KMS styling and hair care range. KMS:...
Stoli Vodka has unveiled its update to Stoli Gold with an innovative new design. Stoli Gold’s redesign includes the bottle, label and production processes and the...