Leading into the Fourth of July holiday, the Jeep brand has been recognized as America’s “Most Patriotic Brand” in the annual Brand Keys 50 Most Patriotic Brands survey, in which nearly 6,000 Americans participated. It’s the 19th consecutive year the brand has earned the distinction.
Walmart, Disney, Amazon (t-4th), Ford (t-4th) and The New York Times rounded out the top five. For the remainder of the top 30, go here.
For the survey, a national sample of 5,804 consumers, 16 to 65 years of age, balanced for gender and political affiliation, were drawn from the nine U.S. Census Regions. Consumers assessed 1,172 brands in 131 B2C and B2B categories as to their resonance for the single value – “patriotism.”
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
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