The Brain Squad is BXP’s monthly survey panel, made up of brand leaders and influencers across the country who have volunteered to participate. Each month, members are emailed a short survey consisting of multiple-choice and short, open-ended questions. Responses are used in departments and feature stories throughout BXP.
FREQUENTLY ASKED QUESTIONS
How long will it take to respond to surveys?
If you thoughtfully answer every question, a survey can take four to 10 minutes to fill out. If you answer only multiple-choice questions, you could be finished in 60 seconds or less.
What kind of questions are on the surveys?
Questions cover month-to-month business and product trends, plus big-picture strategy and policy issues. In a single survey, you might be asked for your coolest new project, methods you use to motivate and energize your team, and your wildest dinner-table stories about your business.
➤ See a sample of a recent Brain Squad survey here. (COMING SOON)
Will my information remain anonymous?
Individual responses remain anonymous on multiple-choice questions. Text-based questions are frequently published along with your identifying information in BXP. While you are allowed to request that your response to an individual question remain anonymous, the best strategy is — if you don’t want it published in print or online, don’t share it.
So what’s in it for me?
➤ Valuable data no one else has. Each time you complete a Brain Squad survey, you can see all responses from your fellow panelists (without identifying information included). You’ll get tons of useful ideas, many of which BXP doesn’t have space to publish.
➤ The thrill of seeing your name in print. And, if we include you in one of our feature departments, also your face, your staff and your business. Not to mention, as a Brain Squad member, you’ll be heard loud and clear by BXP editors on the issues that matter most to you.
➤ A better BXP, encouraging better packaging design. Each edition of our magazine relies heavily on Brain Squad content. Which means each new person who contributes makes BXP a better, more useful resource for all professionals involved in packaging design.
