Joseph Abboud announces the launch of the newest scent for men called Faded Indigo, as part of the Indigo Blue collection.
Indigo Blue is a sportswear based clothing collection ranging in shades of indigo. Faded Indigo was developed as a new part of the collection, incorporating the timeless heritage of Abboud in an every day scent for the strong, independent man. The bottle is 3.4-oz. and is available at Moores Clothing for Men stores nationwide.
“Faded Indigo is a vibrant, fresh scent reminiscent of evening walks on the beaches of along the midnight blue ocean,” says Abboud. “This all-encompassing fragrance provides yet another opportunity for men to further express their individuality.”
Abboud worked closely with Tru Fragrance and Harry Fremont, master perfumer of Firmenich to create the fragrance.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
Sustainable, 100% Recycled Transparent Sheeting is Now a Reality!
Kroger, Walgreens to Dedicate Section of Their Stores to Reusable Packaging
6 Marketing Tips for Ecommerce Brands to Win the Holiday Shopping Season