Return on Investment

June 2015 – Delving into Design ROI and Effectiveness

Published

9 years ago

June 22, 2015

IN PACKAGE DESIGN’s annual design ROI webinar, our expert panel of business and design leaders explore what makes a package design effective, how brands can measure the ROI of their design investments, and other business results measurements for design.

Featured Speakers:

Peter M. Costello, president & COO, Gawi Healthcare, LLC
Deborah Dawton, chief executive, DBA
Maggie Hodgetts, head of graphic design, Waitrose
Rob Wallace, president, Best of Breed Branding Consortium

This event aired on June 24, 2015.

Related Topics:Design Return on Investment Webinar

click to Comment(Comment)

Up Next

Debate & Discuss: Triple-Bottom Line

Don't Miss

Philip Thompson leads a cultural evolution at Newell Rubbermaid

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.