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Less is More for Vitamin Line Debut

New vitamin line Unmarked Wellness launches with simple branding, package design.

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NUTRACEUTICAL MANUFACTURER STAR Nutra launches its first owned-brand, Unmarked Wellness, with a simple package design that highlights the line’s adoption of the increasingly popular “no brand” strategy. In stark but simple black-and-white, the new product lines’ pouches evoke a modern interpretation of the generic designs of the past.

The pouches also protect the products’ farm-fresh and lab-patented ingredients with absorption-enhancing features in a three-product gummy vitamin lineup that optimizes health and resilience during times of stress.

After developing products for national brands for over 20 years, seeing both the good and the bad of the supplement industry, Unmarked Wellness founder and president Mark Forster decided to shake up the wellness industry and launch his own brand. The brand grew from idea to reality in under six months, expedited by the continuing health crisis in the hopes that supplements can boost the immune system. “The Pandemic has renewed interest in man’s most potent protector—the immune system,” says Forster. Stress plays a major role in declining immune health, and during these stressful times our products were developed to “focus on three things that Americans need most—sleep, sunshine, and general immune health.” Unmarked Wellness’ brand promise to deliver simple, effective, and no-BS supplements that boost immune system function and fit naturally into consumers’ lifestyles.
Knowing that over 70% of Americans report insufficient sleep on a monthly basis, and 42% are deficient in Vitamin D, the team worked to develop simple formulas without unnecessary additives or sugars to address these concerns. Developed in conjunction with in-house medical professionals, the launch includes three products available in a 30- or 60-day supply with one pack per SKU. These three products are vegan, cruelty-free, nut-free and GMP certified:

  • Resilience ($24): Main ingredient is Elderberry, which contains high levels of vitamin C to support a healthy immune system.
  • Sunshine ($18): Made up of Vitamin-D, which is a fat-soluble vitamin that plays a central role in calcium metabolism.
  • Moonlight ($22): Combination of Melatonin and L-Theanine and passionfruit to reduce stress and anxiety and promote sleep.

All active ingredients come from two very different places; directly from the farms that grow them and from designer bioceutical labs that specialize in whole-plant actives formulated to optimize absorption. All manufacturing is handled in-house at the brand’s FDA/GMP facility in San Diego, which the brand says cuts down on costs thus giving customers better access to the remedies they can use to stay healthy. The company’s competitive analysis shows that Unmarked Wellness products are half the price of its competitors on average.

The brand initially will be sold exclusively online at unmarkedwellness.com and Amazon.

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Linda Casey is the editor-in-chief of BXP.

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