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LikeMeat Launches in Eco Packaging

Plant-based line of proteins that deliver a chicken-like experience launches in eco trays




LIVEKINDLY COLLECTIVE DEBUTS LikeMeat, with four Like Chick’n products—Like BBQ Chick’n, Like Chick’n Pieces, Like Grilled Chick’n and Like Chick’n Nuggets —in the refrigerated section at Sprouts Farmers Market.

Each package of Like Chick’n contains 7-ounces of plant-powered protein. The protein is packed in convenient trays that are also earth friendly thanks to the tray’s composition of 95% recycled materials.

“Personal pleasure too often comes at the expense of the world, but it doesn’t have to be that way,” says Emily Klooster, marketing director for LikeMeat. “What if you could do good, and still eat dirty? We’re inviting mindful meat lovers to become ‘eativists,’ and making progress through good food—one meal, one product at a time. We understand that food is personal. That’s why we believe the way to turn meat-eaters into flexitarians is through pleasure: not deprivation. We stand for progress, not perfection and, of course, having fun!”

The brand’s marketing campaign encourages consumers to keep eating the meals they crave without adding a side order of guilt. The campaign also has a message of shopper empowerment — “When everything you eat starts and ends with joy, eating good food becomes a force for change: for you, the food industry and the planet. So, pick up your fork, not a placard, and dig in.”

Linda Casey is the editor-in-chief of BXP.

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