Makeover Challenge. For last year’s contest, the teams worked with Ellie Thomas of Huber Winery on blue-sky, package design concepts for Huber’s spirits line and sub-brand...
Using its BrandAlignment process that focuses on brand discovery, determination and definition, as essential foundation steps to external deliverables such as package design, BrandDirections wins the...
Coho Creative www.cohocreative.com “Coho really got our brand,” Ellie Thomas, Makeover Challenge project lead and graphic designer at Starlight Distillery and Huber’s Orchard and Winery, remarks....
BrandDirections www.brand-directions.com “The BrandDirections team made us think about the logos in a different way and other parts of our branding that you just don’t notice...
Bear Rabbit Design Studio www.bearrabbitstudio.com Bear Rabbit Design Studio earned high marks from Ellie Thomas, Makeover Challenge project lead and graphic designer at Starlight Distillery and...
The Makeover Challenge, sponsored by Sun Chemical and co-sponsored by Caps57, returns for its 14th year. The blue-sky contest that re-imagines a real-world brand is one...
A scotch whisky brand is delving into personalization for Father’s Day. Glenlivet scotch whisky is promoting its free custom label program across Canada in honor of...
This issue, we’re happy to bring back an old favorite, the Makeover Challenge. One of the community’s most favored editorial projects, there was no question that...
The Makeover Challenge, sponsored by Sun Chemical and co-sponsored by Caps57, returns for its 14th year. The blue-sky contest that re-imagines a real-world brand is one...
“Most of the time when we embark on discovery with smaller clients, we find that they haven’t thought through a lot of branding questions yet,” says...
