May 2018 Toolbox Spotlight: Software for Marketing, Design and Branding
3-D Package Design Software
Esko Studio is a unique set of tools for 3-D packaging design. Created with the aim to revolutionize the way a brand handles packaging and point-of-sale materials development, Esko Studio allows users to save mock-up and studio photography costs while increasing the success rate of product launches by seeing upfront how a brand will look in the store.
Brand Protection Software
Arziro is a robust security design and authentication tool used to create distinctive, hard-to-copy elements for brand protection and anti-counterfeiting purposes. This highly specialized solution was created specifically with general security printing applications, such as labels, packages, cards, vouchers, tickets, documents and more, in mind.
Extended Color Gamut Software
Touch7 is a Photoshop plug-in that uses an advanced color separation algorithm to automatically separate up to three additional touch plates, with the resulting separations increasing the color gamut of printed images. Brand designers and production artists can use Touch7 to target and extract out only the extended color gamut areas from within an image.
Fashion Design Software
New AccuMark Platform version 11 supports fully integrated design to product workflow. It was created with the aim to allow efficiency throughout the entire workflow and features tools for product design and execution processes including those for design, grading, market making, and 3-D simulation to
Workflow Management Software
SmartFlo is a digital-asset-management-enabled workflow management system optimized to manage brand and regulatory compliant marketing of consumer packaged goods companies. SmartFlo provides a single comprehensive source of project and job process information fully integrated with a uniquely efficient digital asset management service.
Brand Authentication Technology
AuthentiGuard provides product authentication capability through a smartphone application so businesses can empower a wide range of employees, supply chain personnel and consumers to track their brands and verify authenticity in real-time.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
GO MINIMALISM . . . HOLD ON A MINUTE!
Sustainable, 100% Recycled Transparent Sheeting is Now a Reality!
Kroger, Walgreens to Dedicate Section of Their Stores to Reusable Packaging