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Molded Fiber

Eco-responsible packaging for champagne brand Maison Ruinart makes a big dent in the winemaker’s carbon footprint.




Molded Fiber

Following two years of research and design, James Cropper ColourForm, working with Pusterla 1880, launched the eco-responsible packaging for champagne brand Maison Ruinart. The second skin casing is nine times lighter than the existing box and reduces the carbon footprint by 60%, compared to the current Ruinart boxes.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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