Connect with us

Sustainable

Molded Fiber

Eco-responsible packaging for champagne brand Maison Ruinart makes a big dent in the winemaker’s carbon footprint.

mm

Published

on

Molded Fiber

Following two years of research and design, James Cropper ColourForm, working with Pusterla 1880, launched the eco-responsible packaging for champagne brand Maison Ruinart. The second skin casing is nine times lighter than the existing box and reduces the carbon footprint by 60%, compared to the current Ruinart boxes.

www.jamescropper.com

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Most Popular