Connect with us

Press Releases

Mude Health Drinks Launch Into North American Retail

Irish brand targeted to cosumers who want to protect both the planet and their bodies expand into U.S.

mm

Published

on

The naked Collective
Made from all-natural plant based ingredients, Mude range offers five functional drinks to address consumers’ need states at any time of the day. All are low in calories and sugar and all of their packagings are 100% recyclable or compostable. (Source: CNW Group/The Naked Collective)

(PRESS RELEASE) The Naked Collective have partnered with Acosta Canada & Acosta USA which will see its vegan friendly Mude range of healthy drinks become available to retailers across both countries as part of what will be an overall initial $12m investment by the company in North America.

The deal is a major win for The Naked Collective, the Irish start up healthy drinks company who have successfully launched in the Irish market in 2020 and have already secured distribution deals in the UK & Italy. The company’s offering is especially popular to its health & wellness conscious B2B and B2C customers due to its naturally brewed Superliquid which contains only natural ingredients.

Obtaining carbon neutral status from Day 1, The Naked Collective has committed to becoming a regenerative business by the end of 2021. In keeping with its sustainability commitment, they have partnered with manufacturers Blackburn Brewhouse in Niagara Falls, Ontario and Lazy Magnolia Brewery in Mississippi, USA.

“We chose Acosta as we believe they are the number one broker in Canada and the USA and have unparalleled retail reach. This deal is a natural fit for our natural healthy brand of Mude drinks given the strong move towards a healthier lifestyle by consumers globally,” said, The Naked Collective’s CEO Niall Phelan. “We believe the brand will land well in both an ongoing and post-Covid world, where consumers want to know how the products they consume impact the environment and their own health and wellbeing.”

A recent survey carried out in Canada by the company found that 1 in 4 Millennials and Generation Z are reducing alcohol consumption and 1 in 2 claim they are looking for alternative to alcohol when socialising as a result of Covid-19, while 3 in 4 are actively looking for drinks that support immune health again as a result of the pandemic.

“We are moving into an age where food is medicine and where people have started to recognise that you can’t be zero calories, zero sugar and taste like a diet cola whilst still being good for you” continued Phelan. “Our ethos is to be socially and personally responsible for our environment, our planet and our community. Giving people honest healthy choices in the soft drinks fridge is key to this. Acosta’s reach across North America and beyond is a game changer for us as we raise awareness of our carbon neutral healthy natural drinks and take on the battle to educate people about unhealthy sugar-based drinks. We want to lead by example in the soft drinks industry in the fight to save our planet,” he said.

Advertisement

The Irish company already has executives working in California, New York and Toronto and its aim is to be on shelf in the leading natural, specialty & premium retail outlets as soon as summer 2021. Further to setting up brewery partnerships in both countries they have signalled their intent by hiring former Essentia Water executives, Craig Miller and Tim Dorman, to lead their USA rollout.

Mude Drinks contain no added sugar and a clean label ethos means fewer simpler ingredients from natural sources all of which are key to a new generation of consumers who want to protect both the planet and their bodies. In addition, the drinks are non-GMO, vegan, with no preservatives, no sweeteners, no stabilisers, and no Bulls*&t. The Naked Collective closed funding of close to $9.15 million in 2020 and plan further funding of $25m in 2021 to support its North American and international expansion plans.

“We are honored The Naked Collective has entrusted us with representing their brand across North America,” said Geoff Carruthers, vice president Client Development in Acosta. “Our team is proud and eager to provide retail reach to this tremendous healthy drinks company. The natural healthy brand of Mude drinks have enormous growth potential leveraging consumers’ post-Covid move toward healthier lifestyles. Acosta will partner with The Naked Collective to help them stay a step ahead and act as their go to team to drive growth and accelerate performance.”
1500 people were surveyed in Canada Feb 2021.

SUBMITTING PRESS RELEASES
Send your press releases to BXP at press@bxpmagazine.com. Learn about our submission guidelines.

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Most Popular