Connect with us


New report is e-commerce anti-counterfeiting wake up call, says trade body



New report is e-commerce anti-counterfeiting wake up call, says trade body

A new report highlights the ‘huge’ threat of e-commerce counterfeiting during the coronavirus crisis, driving demand for more investment in security devices, says a global trade body.

 According to the International Hologram Manufacturers Association (IHMA) the report* confirms concerns about e-commerce-based business as being ripe for exploitation during the pandemic by unscrupulous counterfeiters looking to trade in fake goods.

Counterfeit goods sold online can threaten consumer lives as well as damage corporate reputations and investment in companies and their products, research indicates.

The IHMA, whose members supply authentication and security holographic technologies to markets around the world, says the report’s findings must act as a wake-up call to consumer goods manufacturers to step up the implementation of anti-counterfeiting measures to protect brands as part of their investment in packaging strategies alongside e-commerce platforms.

The news comes as a study by a community media platform revealed that 20% of products sold on e-commerce are counterfeit.

Also, Europol and EUIPO has issued recent warnings about counterfeit goods while the World Health Organisation, has raised concerns about the sale of fake medicines linked to coronavirus in developing countries in Africa and other parts of the world, where criminals are exploiting gaps in the market.


In the USA, almost 70% of consumers have expressed worries about COVID-19 driving online sales in counterfeit or sub-standard quality products. 

 The IHMA advises brand owners and product manufacturers to be more proactive in tackling the threats, stepping up their plans for investment in advanced authentication and verification technologies to protect brands, profits and reputation.

IHMA chair, Dr Paul Dunn, said: “This is important information as criminals are infiltrating global supply channels, deploying sophisticated online scams and counterfeiting measures to trick consumers and damage manufacturers during these difficult times for everyone. Furthermore, fake medicines and drugs can pose a real risk to people’s health and safety and endanger lives.

 “Holograms can to be effective in the frontline fight against counterfeiters and fraudsters, protecting brands and profits. Those involved in the supply chain are reassured by their presence on products, recognizing the security and financial benefits provided.”

  The use of well-designed and properly deployed authentication solutions, as advocated by the ISO12931 standard, enables examiners to verify the authenticity of a legitimate product, differentiating it from fake products coming from counterfeiting hot spots in Asia and eastern Europe. Even those that carry a ‘fake’ authentication feature can be distinguished from the genuine item if that item carries a carefully thought-out authentication solution.





Editorial Note: This post was shared by a member of the BXP magazine community using our Community Voice tool.

Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about brand and package design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance and decorum for branding, design, marketing and package design professionals. Approved and edited content then lives side-by-side with other editorial content. Overtly promotional content is not accepted, but we do have advertising options available for those interested in promoting their services or products.  

Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.


Continue Reading


Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines





Get the most important news and business
ideas from BXP Magazine's news bulletin.


Most Popular