New Where Ideas Lead Promotion Showcases Breadth of Neenah’s Solutions for Print, Packaging, and Retail Environments
In direct support of its recently launched WHERE IDEAS LEAD product campaign strategy, Neenah, Inc. has released the new Where Ideas Lead promotion. The book beautifully brings to life each of the campaign’s eight key visuals with interactive samples, featuring a variety of products from Neenah’s fine paper, packaging, and wide format portfolios.
“Today’s creatives aren’t designing only print collateral, or just packaging, they’re charged with looking at the big picture and finding a solution for every brand touchpoint. This book was created to help designers and printers see that big picture, with a vivid understanding that Neenah is the solution. From commercial print, digital, envelopes, packaging, label, gift cards and carriers, wide format products, sustainable options, and custom capabilities, Neenah has the solution for virtually any print project,” said Ellen Bliske, Director of Marketing, Neenah.
The promotion is a three-dimensional exploration of the campaign. Each of the eight visuals is represented through imagery and touch. Throughout the book, designers have the opportunity to fully see and feel the depth and breadth of Neenah’s offering: a printed and scored insert produced on NEENAH® Folding Board, Natural Pearl, allows designers to play with and feel the power of premium folding carton paper, a CLASSIC CREST®Envelope in Imperial Red with a STARDREAM® Paper, Coral insert reveals research statistics when removed from its holding place, a bold pattern printed on DIGISCAPE® II, Wide Format Paper, Sand Pebble, provides a clear understanding of how retail environments can be transformed with Neenah’s environmentally-friendly, paper products, an ESTATE LABEL® NO.7, Kraft label demonstrates how foil stamping and blind embossing can make a strong impression at shelf; and the inserted NEENAH IMAGEMAX® Paper Card, tucked inside a ROYAL SUNDANCE® Paper, Emerald Green carrier, clearly shows how this durable 100% paper-based card can help address corporate sustainability goals.
Design Army, who conceptualized and developed the WHERE IDEAS LEAD® product campaign, also designed the promotion. “The primary objective of this piece is to connect designers and printers to Neenah as a partner in the creative process, a partner that is prepared to help find solutions to business needs, bring visions to life and transform ideas into results. Whether it’s designing a beautiful invitation, a gift card for a national coffee shop, launching a new fragrance brand, or creating a seasonal retail environment, we want designers and brand managers to understand that Neenah has what it takes to realize their vision of creating the best customer experience,” said Pum Lefebure, Co-Founder & Chief Creative Officer, Design Army.
For a copy of the Where Ideas Lead promotion, contact your local Neenah representative or merchant.
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