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Ocean Spray Jumps on Protein Snacking Trend

New packaged snack delivers sweet approach to plant protein.




THE SNACK, DESIGNED for flavor seekers, is part of Ocean Spray’s commitment to food innovation and health and wellness, featuring simple ingredients and plant protein

As consumers’ demand for plant-protein stays strong, BXP editors see another packaged food brand innovating to satisfy this snacking trend. Ocean Spray Cranberries, the brand behind the agricultural cooperative owned by more than 700 farmer families, introduces Ocean Spray Craveology Fruit and Nut Snack Mix, a dried fruit and nut snack mix with plant-based protein and simple ingredients to support a healthy lifestyle.

This debut is not only an example of the plant protein trend, but also an example of how farmer-owned brands are looking to diversify use of their crops. While cranberries have their own distinct flavor profile, Ocean Spray Craveology Fruit and

Nut Snack Mixes aims to attract consumers looking for a variety of flavor profiles, and the new product line launches with three flavored variations of Craveology—Spicy Coconut Curry, Vanilla Chai and Tuscan Herb.

Each variety has a different mix of walnuts, pecans, roasted peanuts, roasted pumpkin seeds and roasted almonds, as well as cranberries. Each serving of Craveology features 3 to 6 grams of protein with no artificial colors, flavors or preservatives.

“We set out to create new guilt-free snacking options as part of our ongoing commitment to focus on health and wellness as we continue to evolve our farmer-owned cooperative,” says Katy Latimer, vice president of research and development at Ocean Spray. “Craveology is for those who like try new recipes and food products with bursts of authentic flavors from around the world.”


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