You know that sinking feeling when you grab a cookie bag from the pantry and it feels a lot lighter than you remember it?
You’re not going crazy – you’ve got a cookie monster in your household.
That’s the sort of nuisance Oreo hopes to thwart with its new packaging, which disguises the product with the logos of other brands, Yahoo writes.
The campaign is for Oreo’s Thins, a crispier, lower-calorie version of the notable cookie. Cleverly, the brand calls the campaign its “Oreo Thins Protection Program.”
Oreo partnered with Green Giant, Hanes, Ford, and Better Homes & Gardens to design new packaging that camouflages the cookie packs to appear as ordinary household items: a frozen riced veggie cauliflower medley, a 3-pack of tagless t-shirts, a Ford owner’s manual, and a cookbook.
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According to Fast Company, there are only 3,000 packages available, all on a first-come, first-served basis.
Read more at Yahoo.
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