Connect with us

Innovation

Oreo Disguises Own Product with Other Brands’ Logos in Clever Packaging Concept

It’s what the brand calls its “Oreo Thins Protection Program.”

mm

Published

on

Oreo Disguises Own Product with Other Brands’ Logos in Clever Packaging Concept
Credit: Oreo

You know that sinking feeling when you grab a cookie bag from the pantry and it feels a lot lighter than you remember it?

You’re not going crazy – you’ve got a cookie monster in your household.

That’s the sort of nuisance Oreo hopes to thwart with its new packaging, which disguises the product with the logos of other brands, Yahoo writes.

The campaign is for Oreo’s Thins, a crispier, lower-calorie version of the notable cookie. Cleverly, the brand calls the campaign its “Oreo Thins Protection Program.”

Oreo partnered with Green Giant, Hanes, Ford, and Better Homes & Gardens to design new packaging that camouflages the cookie packs to appear as ordinary household items: a frozen riced veggie cauliflower medley, a 3-pack of tagless t-shirts, a Ford owner’s manual, and a cookbook.

 

Advertisement
View this post on Instagram

 

A post shared by OREO (@oreo)

According to Fast Company, there are only 3,000 packages available, all on a first-come, first-served basis.

Read more at Yahoo.

Advertisement

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Most Popular