Old World Industries, LLC (OWI) selected TFI Envision, Inc. to create the introductory sales kit vehicle for an important new product line launch: the PEAK Original Equipment Technology Extended Life Antifreeze + Coolant. This new product line allows the import car owner to select the color and formulation of their car’s original equipment antifreeze / coolant.
TFI Envision created a custom designed sales kit to clearly demonstrate the point of difference for the product line: multiple variants for European or Asian vehicles in matching variant colors. To highlight this differentiator, the creative team at TFI Envision developed copy to reinforce this: “A Perfect Match for Every Vehicle”. The key visual of the stepped products set against a dramatic dark background highlights the variant colors.
The demonstrative sales kit included one sample full size product package variant; a 4 page sales brochure with up-front facts and unique selling points; a complete 2-sided application chart to quickly identify the European or Asian product that is right for each import vehicle; and branded premiums in matching colors of the new products to help stay front of mind of buyer.
The kit was sent as a ‘teaser’ to the purchasing teams at AutoZone, complete with new product benefits for the European or Asian vehicle owner. The PEAK Original Equipment Technology Extended Life Antifreeze + Coolant products are now available at AutoZone.
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