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Packaging for Fabrizia Spirits’ New Vodka Soda Line Salutes the Brand’s Italian Heritage

Colorful concept showcases hand-drawn fruit illustrations

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Packaging for Fabrizia Spirits’ New Vodka Soda Line Salutes the Brand’s Italian Heritage

Fabrizia Spirits has expanded into the ready-to-drink segment with its new line of vodka sodas, partnering with Studio One Eleven to create a packaging design that pays homage to the brand’s Italian roots.

Featuring a blue-and-white color palette, a blue seal with a simple brandmark is surrounded by hand-drawn fruit illustrations. The design also includes a color-coded banner, which communicates the different flavors within the line while improving shelf presence.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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