Fabrizia Spirits has expanded into the ready-to-drink segment with its new line of vodka sodas, partnering with Studio One Eleven to create a packaging design that pays homage to the brand’s Italian roots.
Featuring a blue-and-white color palette, a blue seal with a simple brandmark is surrounded by hand-drawn fruit illustrations. The design also includes a color-coded banner, which communicates the different flavors within the line while improving shelf presence.
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
GO MINIMALISM . . . HOLD ON A MINUTE!
Sustainable, 100% Recycled Transparent Sheeting is Now a Reality!
Kroger, Walgreens to Dedicate Section of Their Stores to Reusable Packaging