Packaging for Fabrizia Spirits’ New Vodka Soda Line Salutes the Brand’s Italian Heritage

Fabrizia Spirits has expanded into the ready-to-drink segment with its new line of vodka sodas, partnering with Studio One Eleven to create a packaging design that pays homage to the brand’s Italian roots.

Featuring a blue-and-white color palette, a blue seal with a simple brandmark is surrounded by hand-drawn fruit illustrations. The design also includes a color-coded banner, which communicates the different flavors within the line while improving shelf presence.