General Mills is ready to debut its newest dinner solution: Freezer to Plate. The Freezer to Plate is an expansion of the Good Table product line...
Instantly recognizable and practically an icon of summer for American kids all over the nation. It’s difficult to believe that the Razor scooter didn’t come to...
A product’s utility and brand identity can vary immensely depending upon geography. Take, for example, off-the-grid rural villages in developing countries. Patrick Walsh co-founded Greenlight Planet...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
The Johnnie Walker global brand team knew there was an untapped opportunity to achieve scale in gifting aligning behind the Johnnie Walker brand idea “big, bold...
IN PACKAGE DESIGN’s annual prototyping webinar, our panel of speakers discussed prototyping as a design and marketing tool. Watch this webinar to gain insights on how...
This is an opportunity that comes around once in a lifetime,” says Cass Riese, co-founder, principal and director of business development at Pot-O-Coffee, a fast-growing, legalized...
Welcome to Package Design’s 13th annual Makeover Challenge, a blue-sky contest that re-imagines a real-world brand. I’m proud to announce this year’s brand will be Choice...
I think design is kind of everything,” says Craig Dubitsky, founder and CEO of Hello Products, who has either started or been on the ground floor...
Kashi has now come out with its next chapter of its plant-powered nutrition with GOLean Plant Powered Bars. Each has nutritious ingredients like ancient grains, nuts,...