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Guitar, Gardening and Teaching … This Brand Experience Leader Makes the Most of His Time

How brand design leaders keep inspired and driven in work & life.




Guitar, Gardening and Teaching … This Brand Experience Leader Makes the Most of His Time
Keenan Thompson
Global director of innovation, packaging, AB InBev | Belgium

A fiercely innovative and strategically effective brand experience leader, Keenan Thompson leverages a vast stable of skills sharpened while serving in a diverse bevy of roles at CPGs, where he elevated consumer and customer experiences. In addition to his current, global role for one of the largest beverage companies in the world, Thompson has served in shopper marketing, brand management and several operations-and-innovations roles working with giants such as Walmart and Kimberly-Clark. Here, Thompson shares what inspires him in work and life in his goal to be “dangerously creative.”

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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