Global director of innovation, packaging, AB InBev | Belgium
A fiercely innovative and strategically effective brand experience leader, Keenan Thompson leverages a vast stable of skills sharpened while serving in a diverse bevy of roles at CPGs, where he elevated consumer and customer experiences. In addition to his current, global role for one of the largest beverage companies in the world, Thompson has served in shopper marketing, brand management and several operations-and-innovations roles working with giants such as Walmart and Kimberly-Clark. Here, Thompson shares what inspires him in work and life in his goal to be “dangerously creative.”
Branding with Ferocity – Thinking Like an Indie Brand
Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.
GO MINIMALISM . . . HOLD ON A MINUTE!
Sustainable, 100% Recycled Transparent Sheeting is Now a Reality!
Kroger, Walgreens to Dedicate Section of Their Stores to Reusable Packaging