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Plastic Waste Entering Ocean Set to Triple by 2040: Report

But, with existing technology, it’s possible to stop it.




A new report from the journal Science offers a grim forecast for ocean plastic pollution, warning that it could triple by 2040 if the current trajectory holds, the World Economic Forum explains.

There’s good news, however. The journal article claims that the pollution can be curbed by 80% with existing technology, and with further investment, be eradicated entirely.

The latter is the goal of Indonesia, which has a plan to completely eliminate ocean plastic pollution by 2040. Similar strategies are being devised by Ghana and Vietnam, WEF notes.

“While every country faces unique challenges, we know that many of the lessons from these three countries can be replicable at a wider scale, from reducing reliance on single-use plastics to boosting recycling infrastructure to keep up with existing levels of plastic waste.”

Read more at the World Economic Forum.


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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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