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Playful Typography Takes the Spotlight in New Concept from Coco Frozen Yogurt

A bold yet minimal aesthetic emphasizes a single visual element




Playful Typography Takes the Spotlight in New Concept from Coco Frozen Yogurt

Unconventional, playful typography leads Coco Frozen Yogurt’s new packaging concept, designed by Anu Monohar.

A minimal design centers on a single visual element – a strong logotype that merges warm calligraphic curves with a clean, machine-like sensibility. The large black text against the bright, flat colors creates a compelling contrast, with accompanying pastel shades adding a sense of softness.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

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