Playful Typography Takes the Spotlight in New Concept from Coco Frozen Yogurt

Unconventional, playful typography leads Coco Frozen Yogurt’s new packaging concept, designed by Anu Monohar.

A minimal design centers on a single visual element – a strong logotype that merges warm calligraphic curves with a clean, machine-like sensibility. The large black text against the bright, flat colors creates a compelling contrast, with accompanying pastel shades adding a sense of softness.