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Playful Typography Takes the Spotlight in New Concept from Coco Frozen Yogurt

A bold yet minimal aesthetic emphasizes a single visual element

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Playful Typography Takes the Spotlight in New Concept from Coco Frozen Yogurt

Unconventional, playful typography leads Coco Frozen Yogurt’s new packaging concept, designed by Anu Monohar.

A minimal design centers on a single visual element – a strong logotype that merges warm calligraphic curves with a clean, machine-like sensibility. The large black text against the bright, flat colors creates a compelling contrast, with accompanying pastel shades adding a sense of softness.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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