ProNamel Strong & Bright reaches the toothpaste market

ProNamel Strong & Bright was recently launched in the U.S. by SK Consumer Healthcare. It’s a daily toothpaste that helps strengthen enamel and whiten teeth. 

“Protecting and strengthening tooth enamel is the key to a healthy, white smile,” says Dr. Jonathan Levine, DMD, New York City practicing dentist and Associate Professor at the NYU School of Dentistry. “Nearly half of American’s don’t know that once enamel is gone, it’s gone forever. We rarely think about it, but our daily routines have a significant impact on our enamel health.”

ProNamel Strong & Bright is available in two flavors: Mint and Extra Fresh. They come in a 3-oz. tube and are wrapped in a paperboard box for shelf.