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Pyure Organic Announces Rebrand of Plant-Based Sweetener Products

Pyure Organic partnered with national media agency to develop a new look.

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Pyure Organic Announces Rebrand of Plant-Based Sweetener Products

(PRESS RELEASE) NAPLES, FL — Pyure Organic has announced a rebrand of its organic and non-GMO plant-based sweeteners, baking mixes, milk modifiers and spreads.

Pyure Organic partnered with marketing agency Ideabar to develop strategies to maximize business growth and brand equity. After conducting market research and receiving consumer feedback, the brand and messaging were repositioned along with redesigned packaging across the entire portfolio of 25 Pyure products.

The new Pyure branding uses friendly fonts with grain-like textures, green leaf accents, bold colors and appetizing photos to appeal to a variety of customers. The new copy emphasizes “love” language, as in the brand’s new tagline: “Love is pure. Pyure is love.”

“Our rebrand, which gives us a new look that’s accessible and exciting, perfectly captures the vibrancy of our product line today and tomorrow. We think consumers will fall in love with it as much as we have,” says Benjamin Fleischer, Pyure’s founder and CEO.

For more information on Pyure, visit pyureorganic.com.

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