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R3SET: Launching a Category Defining Brand



R3SET: Launching a Category Defining Brand

Launching a Category Defining Brand 


Big Ambition  

We engaged in early stage product development of a supplement range focused on tackling the stress in modern society geared towards Millennials and Gen Z. The ambition was to define the stress support category, and create a brand to own it. We developed a fully realized new brand identity, packaging, voice and messaging, and positioning R3SET as the leader of the category. 


Not Today, Stress  


Stress is becoming a leading cause of health conditions and people would like to naturally hit a reset button on their stress, so they can better live in the moment. 


Stress level, zero

We loved the early stage partnership, from insight and product development to attending sell-in meetings with major retailers. Bold, fresh and approachable, the entire brand experience feels confident and in control. The logo sits proudly in a field of brand green, underlined by a clear category claim and mirrors the custom structure we designed. The brand speaks in a conversational yet empowering tone of voice, and product imagery leads to side of pack with ingredient information and benefits.  


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