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Rapid Slicer Taps TFI Envision



Shelton, CT  — Creative problem solving is at the core of product development and package design. The tedious preparation of ingredients for cooking was what drove the inventors of Rapid Slicer®  to create their time saving product. This product makes slicing small fruits, vegetables, meats, chicken, shrimp, english muffins, bagels in half — fast, safe and easy as 1, 2, 3.


Rapid Slicer® selected TFI Envision because of their history of developing packaging that delivers shelf impact, clear communication to the shopper and ultimately increased sales, to update their existing Rapid Slicer® product packaging.


Keeping in mind that packaging is the ‘silent salesman’ on shelf or on the web, TFI Envision’s creative team began by reviewing the issues with the existing packaging – a complicated hanging blister card, with secondary insert wrapped around the product. The blister card imagery caused confusion about what the product was, how to use it and that it included a cutting ‘blade’, which it does not.



TFI Envision’s creative team recommended changing to a windowed carton, allowing more area for new imagery to clearly demonstrate how the product is used. The added dimension allows the packaging to stand out from the competition. Incorporating a fresh and appetizing color palette and an updated communication hierarchy ensures a quick understanding of the product benefits and ease of use — all leading a shopper to select this product.


The design highlights various foods that are perfect for use with Rapid Slicer®, allowing shoppers to quickly identify the benefit of using this product. The bright, round shape echoes the shape of the product and helps draw attention at shelf.


The Rapid Slicer®  is proudly manufactured in the USA and is made of high quality, durable, BPA free material. To find a retailer or order online, go to





Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.


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