Shelton, CT — Creative problem solving is at the core of product development and package design. The tedious preparation of ingredients for cooking was what drove the inventors of Rapid Slicer® to create their time saving product. This product makes slicing small fruits, vegetables, meats, chicken, shrimp, english muffins, bagels in half — fast, safe and easy as 1, 2, 3.
Rapid Slicer® selected TFI Envision because of their history of developing packaging that delivers shelf impact, clear communication to the shopper and ultimately increased sales, to update their existing Rapid Slicer® product packaging.
Keeping in mind that packaging is the ‘silent salesman’ on shelf or on the web, TFI Envision’s creative team began by reviewing the issues with the existing packaging – a complicated hanging blister card, with secondary insert wrapped around the product. The blister card imagery caused confusion about what the product was, how to use it and that it included a cutting ‘blade’, which it does not.
TFI Envision’s creative team recommended changing to a windowed carton, allowing more area for new imagery to clearly demonstrate how the product is used. The added dimension allows the packaging to stand out from the competition. Incorporating a fresh and appetizing color palette and an updated communication hierarchy ensures a quick understanding of the product benefits and ease of use — all leading a shopper to select this product.
The design highlights various foods that are perfect for use with Rapid Slicer®, allowing shoppers to quickly identify the benefit of using this product. The bright, round shape echoes the shape of the product and helps draw attention at shelf.
The Rapid Slicer® is proudly manufactured in the USA and is made of high quality, durable, BPA free material. To find a retailer or order online, go to https://rapidslicer.com.
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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