Shelton, CT — Creative problem solving is at the core of product development and package design. The tedious preparation of ingredients for cooking was what drove the inventors of Rapid Slicer® to create their time saving product. This product makes slicing small fruits, vegetables, meats, chicken, shrimp, english muffins, bagels in half — fast, safe and easy as 1, 2, 3.
Rapid Slicer® selected TFI Envision because of their history of developing packaging that delivers shelf impact, clear communication to the shopper and ultimately increased sales, to update their existing Rapid Slicer® product packaging.
Keeping in mind that packaging is the ‘silent salesman’ on shelf or on the web, TFI Envision’s creative team began by reviewing the issues with the existing packaging – a complicated hanging blister card, with secondary insert wrapped around the product. The blister card imagery caused confusion about what the product was, how to use it and that it included a cutting ‘blade’, which it does not.
Advertisement
TFI Envision’s creative team recommended changing to a windowed carton, allowing more area for new imagery to clearly demonstrate how the product is used. The added dimension allows the packaging to stand out from the competition. Incorporating a fresh and appetizing color palette and an updated communication hierarchy ensures a quick understanding of the product benefits and ease of use — all leading a shopper to select this product.
The design highlights various foods that are perfect for use with Rapid Slicer®, allowing shoppers to quickly identify the benefit of using this product. The bright, round shape echoes the shape of the product and helps draw attention at shelf.
The Rapid Slicer® is proudly manufactured in the USA and is made of high quality, durable, BPA free material. To find a retailer or order online, go to https://rapidslicer.com.
Advertisement
Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
Editorial Note: This post was shared by a member of the Brand Experience magazine community using our Community Voice tool.
Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about branding, design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance and decorum for branding, design and marketing professionals. Approved and edited content then lives side-by-side with other editorial content. Overtly promotional content is not accepted, but we do have advertising options available for those interested in promoting their services or products.
Advertisement
Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.
