Voicebox has released its new packaging design for SeaPak Shirmp & Seafood Company.
“SeaPak’s insight and confidence to put the consumers’ lifestyle first in their brand messaging was key in our design process,” says Jacques Rossouw, Creative Director for Voicebox. “Designing for today’s consumer involves listening and observing how a brand’s story is seen, heard and experienced in the market – something on which we as an agency pride ourselves – in order to deliver a package that has stopping power and communicates a compelling message to the consumer quickly and effectively.”
Voicebox made the products the focal point of the packaging, inviting consumers to picture a healthy and easy meal made with the product.
The redesigned package is hitting the shelves and it includes Popcorn Shrimp and Shrimp Scampi and new products.
“Voicebox’s substantial experience helping larger, well-established, high-quality brands refresh and reinvigorate their packaging made this process easy and fun,” says Kristen Beadon, Marketing Manager at SeaPak. “We are incredibly pleased that Voicebox’s new design allows SeaPak to break through the clutter of the freezer door, uphold and communicate our key brand benefits and is flexible enough to apply to new product additions.”
