Influencer marketing isn’t a new concept. After all, merchants and businessmen once relied on word of mouth to influence potential customers to promote their products and...
Amazon is tired of selling “CRaP” items (can't realize a profit), mostly because of shipping costs.
Retailers who can promote their brick and mortar outlets with a superb digital strategy can still grow.
Amazon, Nike, Safari, Oracle, Kayak, Nest. They entice us to dig deeper to understand the story they start.
Choosing a paperboard for a sophisticated packaging based on the kilo price can be like shooting yourself in the foot. What appears cheap can turn out...
The inaugural BXP Live! Conference was hosted Feb. 26 through 28 at the Hyatt Regency Coconut Resort and Spa in Bonita Springs, Florida. This one-of-a-kind conference...
For those new to the packaging industry, finding straightforward answers can be difficult. Ask a simple question, and the response will likely be filled with jargon...
Jorge Narváez-Arango Senior executive creative director of consumer and retail brand experience for North America, Interbrand How do you define disruptive innovation? Some people believe that...
AI has impacted everything from banking to transportation to advertising, with the International Data Corporation (IDC) predicting that global spending on cognitive systems will reach $31.3...
The North American packaging and processing industry joined together to help bring relief to the victims of the devastation brought by Hurricane Harvey in Texas, Hurricane...