Packaging reveals a lot about a brand. Showcasing your brand through packaging, both primary and secondary, is critical to building the brand image, perceived value and...
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavor, to excite the avid home-cook and encourage versatile cooking in...
In an effort to animate and reinvigorate the brand’s connection to art, Van Gogh Vodka has redesigned its packaging. “With this new package, we strove to...
When developing a marketing plan, marketers can’t just rely on their intuition, they are encouraged to use quantitative information or marketing mix modeling to help make...
2017 PAC Global Leadership Awards Winners PAC, Packaging Consortium, developed its PAC Global Leadership Awards to celebrate excellence in all formats of packaging, in branding and...
We are excited and proud to officially introduce BXP, Brand Experience magazine, formerly Package Design. Two years ago, we set out on a journey to ensure...
To serve the senior marketing, branding and design leaders in our community better, ST Media Group International along with our partners at Nielsen and LPK, embarked...
It’s here. We made it! The first issue of BXP Magazine! I’m so extremely excited to launch the social media for our new brand! Now you...
Changing jobs, homes, schools, or even magazine designs can be fun and exciting, but it can also be daunting and scary. Familiarity is comfortable and easy,...
Seven years after Love Grown’s founders, Alex and Maddy (D’Amato at the time) Hasulak, decided to turn their homemade granola business into a legitimate health food...