Skincare Brand Bliss Receives B Corp Certification

(PRESS RELEASE) LOS ANGELES — Bliss has announced its certification with B Corp, making it the first-ever skincare brand sold at mass and drug to receive the certification.

The certification recognizes Bliss’ meeting of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Since Bliss re-launched in 2018, the spa-powered beauty brand has been focused on its mission of taking care of the environment. To accomplish this, Bliss worked to enact ongoing commitments in line with these pillars, including a philanthropic partnership with the Trevor Project, support of The Antiracist Research & Policy Center, formulating products in line with PETA and EU standards, and prioritizing sustainability through their TerraCycle partnership and waste reduction initiatives.

“Over the last several years, our commitment to people, animals, and the planet set the stage to successfully submit for B Corp’s highly sought-after seal of approval,” says Bliss CEO Meri Baregamian. “Only 1 percent of brands that apply for the certification are approved, and we’re thrilled to be part of the select few who lead the way for the future of clean, sustainable beauty brands.”

In addition, Bliss’ packaging and formulas are created to minimize impact on the planet. The brand has an official partnership with TerraCycle to ensure that all packaging is 100 percent recyclable and in just a few months has been able to redirect 26 pounds of its packaging from the landfill.

Also, by prioritizing waste reduction initiatives, Bliss has saved more than 340,000 square feet of single-use waste and an additional 900 pounds of unnecessary packaging waste from being generated in 2020 alone.

“B Corp is the gold standard for businesses doing good and always prioritizing social and environmental values in all their decision making, so we knew that it was a certification we wanted to pursue,” Baregamian added. “We are so excited to see our hard work to date pay off with this outstanding recognition and look forward to building upon the work we’ve been doing to meet these rigorous standards.”