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Snack Maker Trots Out Illustrated “Peasant Bear” as Brand Mascot

He’s on the hunt for a sacred tree full of delicious nuts




Snack Maker Trots Out Illustrated “Peasant Bear” as Brand Mascot

Small Farmers, a China-based snack maker, has introduced a paper-based packaging design for its dry fruits lineup featuring a bear at the center of an illustrated concept.

A release from the brand explains:

A peasant bear’s ideal is to explore delicious food all over the world. He dreams of finding the legendary sacred tree one day. The tree is full of all kinds of delicious nuts. He takes the tree seeds back to his hometown, and then grows many such sacred trees, so that the world will never be hungry again.

The concept was created by UBD Brand Design.


BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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