Connect with us

Headlines

Sulapac And Stora Enso Bring the Sustainable Straw to the Market With Several Customers Signed Up

Published

on

Sulapac And Stora Enso Bring the Sustainable Straw to the Market With Several Customers Signed Up

The first customers include Finnair’s lounges in Helsinki replacing their plastic and paper straws, food delivery platform Wolt, the alcoholic beverage brand company Altia, Hotel St. George, and vegan café Kippo, among the others. The first customers represent different business sectors but have one common interest: to be in the forefront of sustainability. For end-consumers, the straws will be available in January via Biofutura.com, an online store specialised in compostable tableware and packaging, and an online retailer Verkkokauppa.com.

“There’s clearly a large demand for our product that both fulfills the sustainability criteria and has superior usability. Like all Sulapac materials, the straw is 100% microplastic-free. It is designed to mimic nature; if the straw accidentally ends up in the ocean, it acts like a birch leaf and does not harm the ecosystem,” says Sulapac CEO Suvi Haimi.

The straws are based on Sulapac’s patent pending material innovation. The main components are renewable materials such as wood and plant-based binders. The straw is microplastic-free, meaning that it is designed to be fully biodegradable in different environments. The straw complies with existing waste systems and is designed to be recycled via industrial composting.

“Billions of plastic straws are produced and used every week, creating harmful waste that often end up in the sea. This renewable and biodegradable material can replace fossil-based materials and help combat plastic waste. Our cooperation with Sulapac allows us to explore new types of innovative and scalable materials and widen our offering of renewable solutions”, says Marcus Dehlin, Head of Business Alliances, Stora Enso.

In the first phase the straws will be available in Europe and a global roll out will follow. The straws are produced with machinery originally designed to produce plastic straws.

 

Advertisement

About Sulapac Ltd

Sulapac is a wood-based material innovation inspired by Nordic nature. It is a lot like plastic, yet it biodegrades fully leaving no microplastics behind. As a premium material that is safe and circular by design, Sulapac is ideal for quality driven brands with genuine commitment to sustainability. Plastic product manufacturers can use Sulapac with their existing machinery, making sustainability an easy choice. The company was founded in 2016 and is based in Helsinki, Finland. Sulapac has been ranked one of the 100 hottest startups in Europe by WIRED UK both in 2018 and 2019. Join our mission to save the world from plastic waste! sulapac.com

 

 

About Stora Enso Oyj

Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow. Stora Enso has some 26 000 employees in over 30 countries. Our sales in 2018 were EUR 10.5 billion. Stora Enso shares are listed on Nasdaq Helsinki (STEAV, STERV) and Nasdaq Stockholm (STE A, STE R). In addition, the shares are traded in the USA as ADRs (SEOAY). storaenso.com

Advertisement

 

 

Editorial Note: This press release was shared by a member of the Brand Experience magazine community using our Community Voice tool.

Our website community uses the tool to post articles, thought-leadership reports and analyses, white papers, case studies, blog entries and op-eds, press releases and events about branding, design or marketing. These posts are vetted and edited by our editorial staff for editorial relevance and decorum for branding, design and marketing professionals. Approved and edited content then lives side-by-side with other editorial content. Overtly promotional content is not accepted, but we do have advertising options available for those interested in promoting their services or products.  

Do you want to become a contributing author to the BXP website? Click here to learn how you can become a contributing member of the BXP Magazine community.

 

Advertisement

 

 

 

Continue Reading

SPONSORED VIDEO

Branding with Ferocity – Thinking Like an Indie Brand

Get a better understanding on how to leverage new technologies to engage and delight shoppers, sustainability’s role in product and package design – being sustainable and premium are not mutually exclusive, plus best practices and tips for collaboration and how to launch new products and refresh existing product line-ups and brands.

Promoted Headlines

Advertisement

Advertisement

Subscribe


BULLETINS

Get the most important news and business
ideas from BXP Magazine's news bulletin.

Advertisement

Most Popular