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Sweet Driems from Fresnels offers new packaging visions



Sweet Driems from Fresnels offers new packaging visions

A new fully recyclable print substrate, which allows brand owners and designers to create eye-catching luxury packaging concepts, has been launched by international suppliers, Fresnels Innovations Ltd.

Featuring advanced proprietary 3-D imagery and plastic free cardboard, DRIEMS (digital, registered image, eco, metallic, secure) can be used as the centerpiece of a brand strategy build around sophisticated, elegant and impactful packaging concepts. This enables consumer and luxury goods manufacturers to enhance product shelf appeal and add value to the retail experience. 

The technology is manufactured from sustainable materials for improved levels of recyclability and is odorless with a low VOC level to ensure compliance with the production of cigarette cartons among other demanding packaging applications.

Featuring bespoke registered imagery, the DRIEMS material, which can be applied by brand owners, printers and converters using standard print and converting techniques, is also digitally mastered at high resolution to deliver improved resistance against piracy and counterfeiting threats.

Incorporating a host of embedded overt and forensic government grade law enforcement and security features, DRIEMS can be utilized easily as an effective weapon in the battle against counterfeiting as well as a beneficial device in checking the distribution and smuggling of illicit products in the global supply chain. 

This facilitates rapid visual authentication in the product manufacturing and distribution chain, while held lenses can be adopted for covert inspection, or a laboratory used for the more advanced forensic examination required for litigation purpose.


Cellini technology can be applied to folding cartons produced from DRIEMS, providing an appealing and cost-effective option for delivering 3-D tactile imagery to packaging without the use of expensive laminates. Packaging produced using Cellini imagery is fully recyclable, enhancing its appeal as an environmentally friendly option in luxury packaging applications. 

Manufactured as continuous rolls of transfer film, DRIEMS can be delivered to laminators as master rolls for transference to the paper board of their choice, offering flexibility and versatility in the production process – the sheeted material is manufactured with the individual images placed within the sheet to a high degree of accuracy as required by subsequent print and die cutting processes.It can also be delivered as print ready sheets optimised for use on sheet fed machines such as Heidelberg, Komori, Man Roland and GBA. More at


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