Thousands of print industry professionals took in the 2018 Graphics of the Americas (GOA) Expo on February 22-24, at the Broward County Convention Center in Fort...
In today’s hectic society, where you’re constantly bombarded with advertisements, new products making astonishing claims, and dishonest sales pitches, it can be hard to differentiate the...
Safari Sundays has redesigned Brica, including design strategy, tone of voice, messaging and brand story, logo and packaging design. As a leader in kids travel accessories,...
Autobots, Decepticons andTastykake are uniting in a partnership this summer with Paramount Picture’s Transformers: The Last Knight. Fans can experience the excitement of the new film...
On August 12, 2016, Phototype lost a member of their team with the passing of former Senior Vice President of Sales, Kevin Lanigan. Kevin became Phototype’s...
Bill Gislason In January of this year, Phototype hired Bill Gislason onto their team, where he now works as SVP of Sales and Marketing. Bill is...
A big picture trend among luxury brands today is their desire to be more approachable and accessible by nontraditional audiences. No longer aloof, many luxury brands...
When developing a marketing plan, marketers can’t just rely on their intuition, they are encouraged to use quantitative information or marketing mix modeling to help make...
We are excited and proud to officially introduce BXP, Brand Experience magazine, formerly Package Design. Two years ago, we set out on a journey to ensure...
In this the second installment of our ongoing series about intellectual property, Jonathan Gelchinsky, a lawyer who heads the trademark practice at Pierce Atwood LLP in...