The average consumer looks for simplicity, convenience and something that will catch their eye when it comes to a product and its packaging. Brand designers and...
Brandimage, a global consultancy of brand equity architects and designers, designed influential packaging that made Danone’s Yili, a Chinese No. 1 water brand. Consumers across China...
Following strong volume growth earlier in the decade, the wine industry’s upward trajectory continues, but the rate of growth has decelerated. In 2014, total wine volume...
In a vibrant integrated marketing program aimed at reintroducing the Bud Light brand to the millennial market, Anheuser-Busch introduced a limited-edition series of one-of-a-kind Bud Light...
If her beauty doesn’t disarm you, with her short, cropped, dark hair evoking images of Audrey Hepburn in Sabrina, Valerie Toothman’s warm smile, infectious energy and...
Sitting across from John Hall at the American Packaging Summit, I couldn’t help but feel a sense of awe. Being a native Chicagoan, I fondly remember...
First Quality Enterprises, Inc. is proud to announce the recent formation and launch of First Quality Packaging Solutions, LLC (“FQPS”), which will design, develop and manufacture...
Single serve coffee may be a better choice for the world’s environment than traditional brewed coffee for most coffee drinkers. That’s the surprising finding of new...
I remember Navy Pier as a place where my dad would buy gas on family boat trips. Back then, the Chicago landmark primarily was a freight-...
McDonald’s reigns supreme when it comes to America’s favorite limited edition foods, according to a consumer poll released today by Instantly, the provider of the world’s...