The House of Marley is built on the principles that Bob Marley held true—namely respecting nature while bringing music to life. While the company’s brand and...
Hungry Beast, a brand ready to take on the stigma that healthy food is only for a certain demographic has branding that is set to strike...
TFI Envision Inc. was selected to develop an advertising campaign for NAPA Echlin and NAPA Belden automotive aftermarket parts. The target audience is making buying decisions...
Daily tasks such as tooth brushing may get outsized health benefits thanks to collaborative innovations that marry physical products and technology. One such innovation is the...
Most people start their day with a cup of coffee by simply hitting a button. Founder and CEO, David Koretz, of Plum Wine Inc., wanted that...
The goal of the project was to maintain the Lysol equity with a renewed vibe.
“Simply put, the Smirnoff brand stands for inclusivity,” says Jamie Young, Smirnoff brand manager, Diageo, about its limited-edition Love Wins bottle packaging for the Smirnoff No....
There’s a memorable scene in the 1984 movie Moscow on the Hudson in which the late Robin Williams plays a Russian defector who hyperventilates in a...
PRODUCT BRANDING and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available...
The [Brand Experience] List is created in partnership with Nextatlas, which clusters and ranks the social media content produced by a selected worldwide community of early...