We’ve heard it before, ‘look outside your category’ to find inspiration for your next big product, marketing strategy or design. But CMO Tristan Simpson wants marketers...
Cosmoprof Worldwide Bologna Reports Record Attendance More than 250,000 visitors from 150 countries attended the 50th edition of Cosmoprof Worldwide held in Bologna, Italy; a record...
Stephen Perry Creative director, Bailey Brand Consulting How is the use of analytics changing? Today, data and analytics enable brand owners to be more proactive and...
Kiehl’s Teams up with Bright Pink Limited-edition product will raise funds to help prevent and early detect breast and ovarian cancer. Kiehl’s, since 1851, created the...
Martha Seidner Senior manager, global design, Pfizer Consumer Health Global design consultant How is the use of analytics changing? It’s changing in real time. There are...
According to nonprofit The Water Project, as much as 80% of illnesses in developing countries are linked to poor water and sanitation conditions. Additionally, the U.S....
Socially minded brand evolves its marketing and branding strategy to increase its ability to deliver hope to more people around the world.
When your brand is growing rapidly, it’s easy to assume you are doing everything right. But there may be no better time for a rebranding strategy....
Packaging reveals a lot about a brand. Showcasing your brand through packaging, both primary and secondary, is critical to building the brand image, perceived value and...
Bertolli have launched new Bertolli with butter & olive oil infused with Lemon & Chilli flavor, to excite the avid home-cook and encourage versatile cooking in...
