Influencer marketing isn’t a new concept. After all, merchants and businessmen once relied on word of mouth to influence potential customers to promote their products and...
Slacker; also known as deadbeat, quitter or shirker. Due in part to the 1990 film Slacker by Richard Linklater, it has also been associated with Generation X: those...
Talking to consumers through packaging also helps brands take the conversation offline.
With its TableLuxe line of tableware, Waddington North America sought to offer two benefits for consumers who enjoy hosting their own parties. The first was to...
Why a first to market strategy gives the edge over trying to follow a leader with a better product in today’s volatile market. First to market...