The Biondo Group was selected to create a bold look which stands strong on-shelf and on-line.
The makers of Square One Organic Spirits – who pioneered the concept of organic vodka and botanical spirits more than 15 years ago – continues that drive for...
Launching a Category Defining Brand CHALLENGE Big Ambition We engaged in early stage product development of a supplement range focused on tackling the stress in...
In response to an accelerating demand for functional supplements, especially those offering skin, hair and nail rejuvenation, the Country Life team revamped the brand’s Maxi beauty supplement line...
Influencer marketing isn’t a new concept. After all, merchants and businessmen once relied on word of mouth to influence potential customers to promote their products and...
Elisabeth Emory Regional account director, Middle East, Kaleidoscope What is the real worth of brand equity in modern markets? Brand equity is critical with the changing...
