Philips Sonicare has launched its new Sonicare ProtectiveClean toothbrush range, which is its newest electric toothbrushes designed for users who want an effective, but gentle clean....
Summer is upon us and road-trips are in full swing. One thing one must remember during the hot summer days is water, especially during camping. When...
Procter & Gamble has teamed up with Kevin and Danielle Jonas on a marketing campaign that showcases Swiffer’s points of product differentiation that can help pet...
Most people start their day with a cup of coffee by simply hitting a button. Founder and CEO, David Koretz, of Plum Wine Inc., wanted that...
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced today...
Colgate-Palmolive introduces its new Suavitel Complete and Fabuloso Complete to its line of laundry and all-purpose cleaners. The products were designed for people juggling multiple demands...
Just’a Drop, a toilet bowl odor neutralizer has created an eco-friendly solution for the No. 2 odor issue commonly impacting bathrooms. It’s made from plant extract...
A new report shows an overwhelming majority of women of color surveyed prefer to wear their hair natural. Seventy percent of the 1,200 women in the...
The winners of the PAC Global Leadership Awards were recognized at the 2018 BXP Live! Conference in Bonita Springs, FL, on Feb. 27. PAC Packaging Consortium,...
The consumer packaged goods market is always evolving and changing, and when it comes to customer engagement, brands are trying new things to maximize it. HairRx...