Purity Vodka, a hand-crafted, ultra-premium Swedish vodka, has won the prestigious title of Grand Vodka Master—“2016 Vodka of the Year” for the sixth year in a...
On the bottle of each Karuna beverage, the roots of a beautiful Bodhi tree become the letter ‘u’ in the brand name. The seamless integration of...
Lively Packaging Design communicates product inside package. Bounce Bites are made from fruit, seeds and whey protein to deliver the consumer a sustained energy boost. The...
A product’s utility and brand identity can vary immensely depending upon geography. Take, for example, off-the-grid rural villages in developing countries. Patrick Walsh co-founded Greenlight Planet...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
More than a quarter of a century old, Buster products are engineered to tackle a wide range of drain care problems, from blockages, bad odors and...
The Johnnie Walker global brand team knew there was an untapped opportunity to achieve scale in gifting aligning behind the Johnnie Walker brand idea “big, bold...
Welcome to Package Design’s 13th annual Makeover Challenge, a blue-sky contest that re-imagines a real-world brand. I’m proud to announce this year’s brand will be Choice...
A new market assessment report from PMMI, The Association for Packaging and Processing Technologies, the owner and producer of PACK EXPO Las Vegas and Pharma EXPO...
One of the key drivers in fast-moving-consumer-goods companies is innovation, but sometimes it is easier said than done. Just why is innovation management important and how...
