A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
Instantly recognizable and practically an icon of summer for American kids all over the nation. It’s difficult to believe that the Razor scooter didn’t come to...
Ringing in the centenarian birthday of Mr. Peanut, Planters has released a limited–edition package that delivers a unique celebration to every brand fan. The limited-edition packaging...
Brown-Forman introduces the company’s first new bourbon brand in 20 years with the release of Coopers’ Craft. Coopers’ Craft is a celebration of barrel-making and a...
The average consumer looks for simplicity, convenience and something that will catch their eye when it comes to a product and its packaging. Brand designers and...
Brandimage, a global consultancy of brand equity architects and designers, designed influential packaging that made Danone’s Yili, a Chinese No. 1 water brand. Consumers across China...
Following strong volume growth earlier in the decade, the wine industry’s upward trajectory continues, but the rate of growth has decelerated. In 2014, total wine volume...
According to a new report by Allied Market Research titled, “Global Beer Market – Size, Share, Global Trend, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation, and Forecast,...
The Honest Company’s director of creative services talks about the upside of assumptions and the importance of recognizing life’s opportunities. Unlike many design and creative directors...
Isklar, a premium still Norwegian Glacial Natural Mineral Water, is make waves as it breaks into the U.K. market. The launch is the result of a...