Nearly 50 percent of women prefer to research products online before buying.
Influencer marketing isn’t a new concept. After all, merchants and businessmen once relied on word of mouth to influence potential customers to promote their products and...
Design agency Vault49 unveils a new limited-edition gift pack for Bell’s Whisky, and a campaign activations toolkit that will roll out this holiday season. The new pack...
Farouk Systems Inc. and their partner LG Household & Health Care proudly announce the launch of a new exclusive haircare line called AVON CHI ESSENTIALS. To be sold throughout...
Leveraging the positive response to the relaunch of Poland Spring Sparkling, Nestlé introduces Poland Spring’s expanded line-up, which includes six new flavors that meet consumers’ demands...
Mintel reports that while American consumers recognize the importance of a healthy diet, with 60% saying eating healthy food is important as compared to 57% who...
Government investment in digital jobs is predicted to grow by over $150 million in the next 3 years, which means that now is the best time...
Gancia Sparkling Wines, Italy’s original sparkling wine founded in 1850, announces the launch of its new marketing platform, “drink beauty,” which was created to appeal to...
Retailers who can promote their brick and mortar outlets with a superb digital strategy can still grow.
Both color and composition were deciding factors for Makeover Challenge voter and former director, packaging and merchandising design and commercialization at Kellogg Company Jeanne Comar. She...