Where Do London Creative Insiders Go? Developed in collaboration with our research partner Nextatlas, this map designed by Brand Experience magazine’s art director Don Heyl shows...
A scotch whisky brand is delving into personalization for Father’s Day. Glenlivet scotch whisky is promoting its free custom label program across Canada in honor of...
Dole Packaged Goods was named one of the top U.S. food brands in an analysis of consumer conversations. Dole Packaged Goods ranked 7th out of 500,...
The [Brand Experience] List is created in partnership with Nextatlas, which clusters and ranks the social media content produced by a selected worldwide community of early...
Martha Seidner Senior manager, global design, Pfizer Consumer Health Global design consultant How is the use of analytics changing? It’s changing in real time. There are...
Birchbox, a beauty and grooming retailer has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand to create its March box experience in honor of...
When developing a marketing plan, marketers can’t just rely on their intuition, they are encouraged to use quantitative information or marketing mix modeling to help make...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
The Honest Company’s director of creative services talks about the upside of assumptions and the importance of recognizing life’s opportunities. Unlike many design and creative directors...