When developing a marketing plan, marketers can’t just rely on their intuition, they are encouraged to use quantitative information or marketing mix modeling to help make...
Modern architecture and rustic charm collide throughout Richard Barkaway’s family home in the greater Chicagoland area, enchanting visitors with a mix of styles, textures and eras....
It seems that Suri Cruise, Blue Ivy and North West are not alone in their love of beauty products, as new research from Mintel reveals that...
With its TableLuxe line of tableware, Waddington North America sought to offer two benefits for consumers who enjoy hosting their own parties. The first was to...
Brand leader says to celebrate your individuality to find your unique selling proposition.
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
Imagine visiting a new city and experiencing every sight, every neighborhood through sound. Each location with its distinct soundtrack bringing you closer to the emotion of...
Earning retail placement into Costco stores requires the right product and a team experienced in perfecting brand positioning for the club store customer. Water Lilies gained...
When Five-time Emmy Award winner, author and beauty entrepreneur Eve Pearl was a child, she was extremely self-conscious. “My mother works at the Lincoln Center, so...
The triple-bottom line as a marketing and business strategy Gretchen Grani Director of corporate giving and sustainability at organics foods company Nutiva Is...