Earning retail placement into Costco stores requires the right product and a team experienced in perfecting brand positioning for the club store customer. Water Lilies gained...
When Five-time Emmy Award winner, author and beauty entrepreneur Eve Pearl was a child, she was extremely self-conscious. “My mother works at the Lincoln Center, so...
She’s not afraid to shake up what a beauty exec should look act or look like, but she always leads with her heart.
In an era when cross-category marketing is increasing and marketers try to exploit new ways to connect with customers, packaging becomes an even more vital component...
A new market assessment report from PMMI, The Association for Packaging and Processing Technologies, the owner and producer of PACK EXPO Las Vegas and Pharma EXPO...
I remember Navy Pier as a place where my dad would buy gas on family boat trips. Back then, the Chicago landmark primarily was a freight-...
Philip Thompson, vice president of global design at Rubbermaid, is on a mission. His goal? To build an organization famous for design and product performance, making...
The Honest Company’s director of creative services talks about the upside of assumptions and the importance of recognizing life’s opportunities. Unlike many design and creative directors...
For this installment of Package Design Matters, the company’s COO Josh Kirschbaum and Roys Laux, vice president of marketing, will speak about how the brand has...
With 28 years at Osram Sylvania Inc., Marrie Luce-Barton, corporate identity and design manager for the company, has seen the effects of the quickening pace of...