Designers call packaging and label the face of the brand. Thanks to them, you can show the inner essence of the product, reveal its main characteristics....
Designer shares insights on her work with legendary brands.
Both color and composition were deciding factors for Makeover Challenge voter and former director, packaging and merchandising design and commercialization at Kellogg Company Jeanne Comar. She...
The Toys R Us mascot is returning to a Kroger near you this Holiday season. Geoffrey will be in nearly 600 Kroger stores as the face...
Designtology www.designtology.us Communicating quickly on shelf is a primary tenet of Designtology’s concept for Telestrations, and that starts with the game logo. “Right away when I...
For the first-time ever, Brand Experience has both a brand and a cause at the center of its Makeover Challenge. The brand: USAopoly, a developer and...
Party City has announced it’s seizing the opportunity to enter the toy market upon Toys “R” Us closing its doors. The retailer says it will open 50...
Toys “R” Us has announced that it will be closing all of its U.S. and U.K. stores. The company has struggled to compete with internet retailers,...
Instantly recognizable and practically an icon of summer for American kids all over the nation. It’s difficult to believe that the Razor scooter didn’t come to...