Consumers today are always shopping. John Bajorek, senior vice president of brand, strategy and design for Pine Strategy & Design, explains, “They might not be physically...
Autobots, Decepticons andTastykake are uniting in a partnership this summer with Paramount Picture’s Transformers: The Last Knight. Fans can experience the excitement of the new film...
PRODUCT BRANDING and packaging decisions are very important decisions as in the present age of globalization, a large number of brands of various products are available...
Packaging is an integral part of the investment a company makes in its attempt to sell products and services successfully. Packaging design helps create a brand...
When InPrint USA is held for the first time April 25-27 at the Orange County Convention Center in Orlando, INX Digital (booth 1431) will have speed...
It’s time to entertain the guests as Memorial Day weekend approaches. Rojo’s, a leading maker of refrigerated salsas and dips announces a flavor-packed addition to its...
Budweiser extends its lineup of patriotic packaging, this summer, to feature America bottles and cans along with the introduction of military-inspired Camouflage aluminum bottles, both dedicated...
The packaging industry is constantly evolving and changing as millennial consumers crave authenticity, so brands are adhering to these requests. Through customization and personalization, and to...
Results from a recent Nielsen poll suggest sustainability is of growing concern among global consumers when making purchase decisions. The same respondents also place “products from...
HMSDesign, an established brand design firm, has named Elle Morris to the newly created position of Chief Executive Officer (CEO). Morris will partner closely with the...