The [Brand Experience] List is created in partnership with Nextatlas, which clusters and ranks the social media content produced by a selected worldwide community of early...
Kiehl’s Teams up with Bright Pink Limited-edition product will raise funds to help prevent and early detect breast and ovarian cancer. Kiehl’s, since 1851, created the...
Martha Seidner Senior manager, global design, Pfizer Consumer Health Global design consultant How is the use of analytics changing? It’s changing in real time. There are...
Socially minded brand evolves its marketing and branding strategy to increase its ability to deliver hope to more people around the world.
When your brand is growing rapidly, it’s easy to assume you are doing everything right. But there may be no better time for a rebranding strategy....
When developing a marketing plan, marketers can’t just rely on their intuition, they are encouraged to use quantitative information or marketing mix modeling to help make...
Seven years after Love Grown’s founders, Alex and Maddy (D’Amato at the time) Hasulak, decided to turn their homemade granola business into a legitimate health food...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
The U.S. market for pet care products and services totaled nearly $56.4 billion in 2014. This market is projected to approach $61.4 billion in 2015 and...
The gluten-free market is cementing its staying power as more than a mere dietary fad and continues to make national headlines. In the retail sector, sales...