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Tasteful Selections Potato Brand Debuts Compostable Paper Packaging

PaperLock technology offers light protection and natural absorption characteristics

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Tasteful Selections Potato Brand Debuts Compostable Paper Packaging

The Tasteful Selections potato brand has announced the limited launch of its plastic-free, recyclable and compostable packaging.

Featuring PaperLock technology, the packaging offers light protection and natural absorption characteristics that safeguard the contents within.

In a release, the company said the new concept has improved package integrity and made the item more competitive with plastics due to fiber strength and “stretchable” advancements.

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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